Sony add new cinema camera ILME-FX3 in their Cinema Line Family. This is a quick look after one day with a newbie. In a nutshell Sony FX3 is the video version of the A7s III. They share the same sensor and processor and features like IBIS and 4K 120fps. On paper, the FX3 and A7s III match up wonderfully; in my hands, the new Sony Cinema camera is a bit of a different story.

Increasing consumer demand for high-fidelity video and audio content is raising the bar for commercial advertising. While legacy 3G-SDI infrastructures are adequate for HD production and delivery, commercial post facilities like Tokyo-based ATELIER ARTE are seeking the latest 4K/UltraHD and 12G-SDI solutions to future-proof workflows and scale to handle higher bandwidth content. AJA’s solutions helps ATELIER ARTE to overhaul its existing post-production infrastructure with a new and robust system capable of handling 4K and HD content simultaneously with streamlined single-cable 12G-SDI transport.

IBC has announced its strategic plan for 2021, focusing on the return of a live event in Amsterdam this year. The show revealed plans to deliver a hybrid (physical and digital) event from 10th – 13th September 2021 and unveiled a fall-back option in early December 2021.

LYNX Technik, provider of modular signal processing interfaces, announces that its greenMachine HDR Evie+ is a 2020 Product Innovation Award Winner. The Product Innovation Awards from TV Technology recognize excellence in manufacturing of products serving the TV/pro video industry. Each year the Product Innovation Award winners are chosen by a panel of working professional engineers and managers in TV, pro video and radio.

Norwegian broadcaster TV 2 has selected PHABRIX’s QxL rasteriser to provide 25G UHD IP ST 2110 video and audio generation, analysis and monitoring at its headquarters in Bergen.