The Society of Motion Picture and Television Engineers introduced its Content Provenance and Authenticity (CPA) in Media Study Group (SG). One focus will be carriage of content provenance information in MXF files.
   

The study group will assess how current content provenance and authenticity technologies affect media production and distribution. One key focus will be on the carriage of content provenance information in MXF files due to an urgent industry need, SMPTE said.

“The CPA SG was established at a critical juncture, as artificial intelligence (AI) becomes increasingly integrated into media production,” Thomas Bause Mason, SMPTE’s director of standards and head of the CPA in Media Study Group, said.